I build marketing strategies, and make the content that drives them
8+ years across content, marketing, growth and creative execution. I plan the strategy, create the assets (Website, Copy, Video, Photo, and Design), and execute across SEO/AEO, email, community, social, and events. Bilingual (EN/FR)
Creative by nature. Growth-minded by choice.
Growing up in Lagos, Nigeria, I always had a natural head for numbers and systems. But while I loved science and research, I was equally drawn to creative expression. Like many young Nigerians, I was advised to bet on a stable path, so I set my creative interests aside to study Biochemistry and Molecular Biology, but my obsession with creativity never let me go.
Over the last 8+ years, I've committed myself to mastering multiple creative disciplines while delivering work that commands attention. As a filmmaker, I documented the daily life of the Vice President of Nigeria, worked on film projects that were nominated for and won international awards, and directed brand campaigns that generated millions of impressions across the African continent.
Today, the work I'm proudest of sits right at the intersection of deep creative intuition and measurable business outcomes. I built Talstack's marketing engine on a lean $30K annual budget, growing it into a quarter of the company's revenue. Before that, I led a 13-person creative team, scaling our output from 0 to 20 hours of video content a month while keeping content ratings at 9/10.
I don't shy away from a steep learning curve, either. When I decided I wanted to move to Canada, I spent a year teaching myself French. Today, I'm fluent in both English and French.
