Marketing Channels
One company.
The whole organic stack
At Talstack I own the full organic marketing engine, end to end. Here's each channel: what I'm responsible for, and what it's delivered. Together they grew marketing's revenue contribution from 2% to 25% in 2 years.
01 — Events
Online & Offline Events
Role
Co-owner
Responsibilities
As part of our demand generation strategy, I plan and run Talstack's monthly webinars (~100 attendees) and physical events (~50 attendees) across Sub-Saharan Africa, end-to-end from concept and programming through promotion, production and post-event follow-up, creating new leads and peer-to-peer moments between existing customers and prospects to accelerate conversion.
Results
Events generate 30 MQLs/month and contribute approximately 40% of marketing-sourced revenue in 2026 YTD.
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02 — SEO/AEO
Search & Answer Engine Optimization (SEO/AEO)
Role
Off-page SEO lead, with some on-page responsibilities.
Responsibilities
Owned off-page strategy (link building, digital PR and partnerships), plus on-page optimisation and answer-engine (AEO) visibility for self-written articles.
Results
Grew organic website traffic by 40% (2024–2026).
03.1 — Website Copy
Website Copy
Role
Owner
Responsibilities
Led Talstack's complete website revamp (10 core pages), owning copywriting and information architecture while collaborating with design and dev on UI/UX.
Results
The Talstack site is the primary destination and conversion surface for inbound across the funnel.
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03.2 — Website Development
Website Development
Role
Designer, Developer & Owner
Responsibilities
Independently designed, built, and maintain this portfolio website end-to-end. With AI support (Claude design & Claude Code), I hand-coded in HTML/CSS and deployed on Netlify.
Results
A live proof that I can take a website brief from strategy to shipped product.
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04 — Founder visibility
Founder Visibility
Role
Ghostwriter
Responsibilities
Shape and ghostwrite founder-led content, developing point of view and narrative on subjects relevant to people management.
Results
I've gotten my founder to show up more online and build a steady presence.
05 — Email
Newsletter
Role
Owner
Responsibilities
I own the Talstack newsletter end-to-end, from editorial strategy and writing to segmentation and list growth.
Results
Maintained a consistent ~30% newsletter open rate across a subscriber base of 5,000, supporting customer activation, engagement, and retention.
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06 — Social
Social (LinkedIn)
Role
Co-owner
Responsibilities
Run the brand's social presence as both a brand channel and a distribution engine for content.
Results
2× weekly LinkedIn reach from 2025 to 2026 YTD, and a 1.5× lift in unique website visitors from LinkedIn.